Kaitlyn’s Kosmetics: Breaking the stigma

Of all the stigmas in the world, saying men can’t wear makeup has got to be the silliest.

Beauty standards for women are always being criticized and elevated, taking away the spotlight from the fact men also face a similar issue.

Instead of being expected to have a fully made-up face that simultaneously looks like they woke up with, men are held to a higher standard of “natural beauty.” While women are encouraged to hide their imperfections under color-correctors and blush, men are s*** out of luck if they aren’t born looking like a Greek god.

Acne and sleep deprivation are two issues for teenagers and young adults across the nation. Of course, better habits leading to a healthier lifestyle are the best ways to combat these problems, but makeup is a quick fix.

Yet, only women are socially allowed to wear cosmetics. Men just have to splash some cold water on their face and hope for the best if they’re not happy with their morning look.

Sure, guys have cosmetics like hair products and body spray, but the one place everyone looks first is their face, and they’re not allowed to touch it unless it’s with a razor.

If women can wear makeup, why can’t men?

I see makeup as a way of expressing yourself by putting your best face forward – the face you choose to have. Men deserve this choice, too.

And I’m not talking about just a little concealer and possibly some guyliner – I mean the whole shabang.

No one is born with sparkly purple eyelids, so why are women allowed to rock them but not men? Although social norms are being broken every day, this is still something men get ridiculed for – just being themselves.

The fashion industry has opened doors for guys to express themselves better, but we’re not quite out of the woods yet. We still have work to do.

CoverGirl hired James Charles in 2016 to be a “CoverBoy,” the company’s first male spokesperson.

This event busted open the doors for men in the makeup industry – finally they could be a face, not just the brushes making them up behind the scenes.

However, the hype died down soon enough. Although a spike in inspiration and male makeup artists’ YouTube and Instagram accounts came to light, guys in the streets largely remain bare faced.

While some men may not have a single shred of desire to wear makeup or paint their nails, the ones who do should not have to fear punishment for it.

The converging of gender norms is evident in recent history, but we still have a long way to go. Letting men use cosmetics as a form of self-expression is another step forward.

You don’t have to be a woman or a drag queen to wear lavish makeup. And you don’t need to cover your face in glitter, either. But everyone should be able to express themselves through the art of cosmetics if they so choose, regardless of gender identity.

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