By Kaitlyn Cullen
With veganism gaining more and more popularity, many people are looking to expand their lifestyles to include vegan products outside of their diet.
There are plenty of vegan cosmetic brands available to everyday people, ranging from drugstore value to high-end quality.
The brand Pacifica is built on strong ethical guidelines. As a part of their logo, under “PACIFICA,” it says, “100% VEGAN – CRUELTY-FREE.” The heading of their website is “Natural Makeup & Cruelty Free Cosmetics.”
Pacifica products include makeup, skincare, hair care, and more. As part of their mission to only use natural products, they have recently come out with hemp-infused products such as mascara, lip gloss, eyeshadows, and makeup-removing wipes.
Pacifica is an affordable brand and their products can be found on their website and in stores like Target and Ulta.
An extremely popular drugstore brand, e.l.f. Cosmetics, is another “cruelty-free, paraben-free, 100% vegan” company, according to their website.
Their famous brand name stands for “eyes, lips, face.” Their products include makeup, skincare, brushes, and tools for application.
You can find e.l.f. products on their website and in almost any place that sells makeup – drugstores, Ulta, and even our very own Framingham State University Bookstore! This is probably the most affordable, well-known vegan brand.
A higher-end cosmetic vegan brand is Kat Von D Beauty.
According to their website, this brand is “artistry for the people, by the people, powered by long-lasting, high pigment, cruelty-free makeup … [whose] mission is to create hyper-performance vegan makeup so everyone can make compassionate choices without sacrificing bold, beautiful color and everlasting wear.”
Kat Von D Beauty products include makeup, brushes, fragrances, and accessories such as candles, build-your-own makeup palettes, travel cases, and more.
Kat Von D works exclusively with Sephora, a more elite beauty store than Ulta. It is the only retail store where you can buy their products aside from their website.
M•A•C Cosmetics, a more controversial company than the other two, is one of the world’s most well-known cosmetic brands.
Although they aim to end animal testing, certain countries cannot follow through with that promise.
The company itself does not perform any sort of animal testing, but China tests cosmetic products on animals before allowing the sale of said cosmetics to the general population as a part of their safety regulations.
The company actually dedicates a section of their “About Us” page on their website to answering questions on animal testing.
According to this page, “M•A•C does not test on animals. We do not own any animal -testing facilities, and we never ask others to test on animals for us.
“While some governments conduct animal testing to prove safety before they will allow us to sell our products, M•A•C has never tested on animals and we continue to be a leader in the movement to end animal testing globally. To this end, we are proud to partner with IIVS (Institute For In Vitro Sciences) to expand the use and acceptance of non-animal testing methods worldwide.”
According to a local M•A•C employee – who asked not to be identified because she may be in violation of company policy – on the topic of required animal testing in China, “The company doesn’t like this, but it gives the brand a seat at the table to make change, and some have told me that China is looking to change the law.”
These are just some of the 100% vegan brands, but many companies are looking to transition to using cruelty-free products.